Posted 6 days ago
Associate Manager, Marketing Analytics
Altria Group, Inc - Richmond, VA

Discover impactful data insights for a fortune 200 company with some of the most iconic brands! Have a bachelor's degree with five years' experience in analytics or marketing analytics? Have experience working with consumer data? If so, we want to speak with you!

We are seeking an Associate Manager, Marketing Analytics to join our Digital Marketing Services group in Richmond, VA, or we are open to remote work arrangements.

This role will be responsible for discovering impactful data-driven insights and propelling our consumer-centric vision across multiple channels and brands.

What you'll be doing:
• Integrate disparate data sources to analyze campaign performance and consumer response trends
• Incorporate activation objectives, historical trends and budget allocations to identify ideal audience strategies
• Combine technical knowledge with business strategy to translate complex analytics into useful recommendations to optimize future activations
• Analyze target audience segments to identify key behavior drivers and enhance marketing flows
• Collaborate with internal data science teams to enhance audience segmentation approach, consumer propensity model portfolio and channel-specific forecast
• Partner with adjacent digital teams to streamline common analytical methods into reporting solutions
• Act as a data steward and partner with internal data strategy and governance teams to address data quality, new data collection formats and use cases
• Serve as a strategic thinking partner to teammates and stakeholders by sharing expertise and experiences

What we want you to have:
• Bachelor's degree in Economics, Business Analytics, Marketing, or a related field
• Master's degree in a quantitative field preferred but not required
• 5+ years of relevant work experience in analytics or marketing analytics; working knowledge of common marketing channels
• Demonstrated application of technical skills with consumer data sets:
• Python or R a plus
• Working knowledge of introductory statistics
• Excellent written and verbal communication skills with demonstrated ability to communicate data and technical aspects to stakeholders having varying technical and data knowledge
• Demonstrated experience leading cross-functional teams and influencing others without authority
• Demonstrated strategic and creative thinking skills
• Previous experience in visualization tools such as Tableau, Power BI a plus
• Previous experience in Agile Methodology a plus

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.


Immigration Sponsorship is not available for this role.

Total Rewards

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $97,900.00 - $142,000.00 / annually.

We deliver a market-competitive, equitable pay with a Total Reward program that includes:
  • Annual performance incentive based on individual and company performance
  • Competitive Medical, Dental, and Vision insurance to support you and your loved ones
  • Flexible Work Environment to include vacation and generous holidays
  • Deferred Profit-Sharing Plan (401K) with matching contributions on day 1, including a yearly company contribution
  • Paid Paternity and Maternity Leave
  • Employee Recognition Awards
  • Student Loan Assistance
  • To learn more about How to Support you and your Loved Ones, Work-Life Balance, and Invest into your Future, visit our additional benefits at Benefits (

Company Overview

Altria is a Fortune 200 company that has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond Smoking™, leading the way in moving adult smokersaway from cigarettes by taking action to transition millions to potentially less harmful choices.

At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and ourshareholders.
Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, on!, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group. Learn more about Altria's products and operating companies by visiting .
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