Posted 4 days ago
Senior Director I, OBPPC Stills
Coca-Cola - Atlanta, GA
United States of America


Travel Required:

Relocation Provided:

Job Posting End Date:
April 18, 2024


Job Description Summary:

Cola North America Operating Unit (NAOU) to shape the direction our system takes in the marketplace for the Hydration, Tea and Coffee Categories and OBPPC. The role is responsible for developing the Stills Portfolio OBPPC strategy, the anchor of our Hydration, Tea and Coffee (HTC) Portfolio, and working with the Marketing, Commercial & National Retail Sales (NRS), and Bottler teams to ensure that we meet consumer occasion needs states to optimize category revenue, profitability, and growth. This requires a holistic business understanding, analytical mindset, cross-functional leadership and strong influencing skills.

  • Develop an OBPPC vision and growth strategy for the North America HTC categories with focus on Smartwater, Vitaminwater and Gold Peak, but partnering with the Dasani, Topo Chico, Dunkin and Peace Tea teams to ensure total portfolio coherency
  • Expected to develop HTC OBPPC strategy across all channels to ensure that all consumer occasion needs states are met with the right margin optimization strategy
  • HTC OBPPC strategy work will include a 3-year OBPPC strategy, opportunity identification, occasions-channels-packages, new package launches and pricing strategy across HTC brands, including future extensions
  • Will be expected to develop the mid to long-term category retail price strategy for HTC across all channels and partner with the RGM execution teams to ensure that all strategies are implemented within the guardrails by the customers & bottlers
  • Provides insights and analysis required to ensure a clear view of opportunities and risks vs. plan
  • Ensures seamless coordination across functions to ensure new launches & pilots roll out of new packages with the right strategy
  • Will partner with cross functional colleagues to develop acceleration initiatives to capture additional growth as needed
  • Work with respective RGM, commercial and zone teams to translate Category Plan into actionable annual business plans for bottler/zone/NRS plans
  • Lead the strategy development and quantification for HTC Sources of Growth (SOG) to be incorporated into the annual business planning process


  • Strategic thinking - must be able to solve problems and turn insights into strategy and action plans
  • Strong partnership and collaboration - must be able to work across functions and the System
  • Solid presentation, influencing, and storytelling skills - presents ideas and drives initiatives with clear and concise reason and action plan
  • Capability building - we develop and build RGM talent within the RGM team and across the organization to bring in future talent


Mastery of (Required)

  • Analytics & Financials - ability to draw insights and actions from data
  • OBPPC Strategy - multi-year and in-year strategies to accelerate revenue, profit, and growth
  • Pricing & Promotions - understanding of rate/mix drivers and promotional impact on overall rate
  • Change Management - demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.

Broad expertise in (Good to have)

  • Opportunity Mapping
  • Consumer Segmentation and Insights
  • People Management
  • Planning
  • Knowledge in Key Data Systems

Education and Professional Experience:

  • Bachelor's Degree required; MBA or other Advanced Degree preferred
  • 7 or more years of relevant experience required


Pay Range:
$162,000 - $190,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.